Megatrends 2010

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Seven dynamic trends transforming business, society and our lives

In Megatrends and Megatrends 2000, both number-one bestsellers, authors John Naisbitt and Patricia Aburdene predicted the shift from an industrial to an informational economy, the booming 1990s and the power of High Tech/ high touch. Today, information technology is a trillion-dollar sector.
Today's business world is undergoing massive change. As corporate scandals, the tech bubble and a mistrustful public compel business to demonstrate ethics, trust and integrity, a grassroots movement of CEOs, investors, consumers and "ordinary" managers are living the ideology of Conscious Capitalism.
Megatrends 2010 tells you how to capitalize on the changes ahead. Highly successful business leaders at all levels are themselves using a variety of consciousness transforming practices and encouraging their colleagues to affirm socially responsible values at work. As more people turn inward to embrace spirituality and values, leading-edge companies have discovered that social and environmental values enhance profit and productivity.
Once in a great while a book comes along that challenges conventional wisdom and opens the floodgates to the future. Megatrends 2010's blend of meaning, morals and bottom-line economics celebrates the demise of Business as Usual and the birth of Conscious Capitalism.

Megatrends 2010:

• Explains why firms like Timberland, Wainwright Bank, 3M, Chiquita Brands, Motorola, Intel and others are taking a stand for corporate social responsibility
• Shows that more than 63 million Conscious Consumers prefer to buy from companies who share or reflect their values and lifestyle
• Describes the surprising power of conscious techniques to enhance productivity
• Shows that socially responsible and green funds often outperform mainstream mutual funds
• Explores the New Economy of Consciousness and the quest for ethics in business within the legal confines of modern capitalism

14 Million Megatrends Sold!

Praise for Megatrends 2010:

"Right on the mark. Read it, enjoy it, and feel uplifted by it."
—Amy Domini, Founder, CEO, Domini Social Investments

"Patricia Aburdene shows you how to capitalize on the trends transforming business."
—Deborah Meyer, Vice President Lexus Marketing, Toyota Motor Company

"Megatrends 2010 provides incontrovertible proof that doing good and giving back pays off for everyone. This book is thrilling."
—Christiane Northrup, M.D., author of Mother-Daughter Wisdom

"If you want the 'Big Picture' on the changes rocking business, this book is for you."
—Dave Stangis, Director, Corporate Responsibility, Intel Corporation

"This book is inspiring because it communicates the powerful connection between our spirit and the work we do."
—Eileen Fisher, Chief Creative Officer, Eileen Fisher, Inc.

"If you care about a more sensitive capitalism, this is a must read."
—Robert Glassman, Cofounder, Wainwright Bank

"Read this fascinating book for yourself; read it for your business."
—Ann J. Mincey, Vice President Global Communications, REDKEN 5th Avenue NYC—a division of L'Oreal USA

"Whether you run a corporation or a household, this book should be required reading."
—Larry Dossey, M.D., author of The Extraordinary Healing Power of Ordinary Things

"Megatrends 2010 is a must read."
—Patrick T. Parenty, Senior Vice President L'Oreal USA, General Manager REDKEN 5TH Avenue NYC

Book Excerpts

Chapter One

Table of Contents

Press Reviews/Articles

Advance Praise for Megatrends 2010

Review from Echo Megatrends 2010 by Jim Ward

Trend-watcher Sees Moral Transformation of Capitalism by The Christian Science Monitor

Review from Enterprise Ecology.com

Bookshelf: A Random Harvest of Gift Books and Winter Wonders

Review from Future Survey

"Real" Men Losing Power by Paul B. Farrel

Review from Midwest Book Review

Related Websites

Megatrends2010 Official Site - interviews and more