Release Date: July 11, 2006

FOR IMMEDIATE RELEASE

Sara Sgarlat, Publicity Director
434-296-2772, ext. 49
ssgarlat@hrpub.com

“Transformation happens one person at a time. Ray Dodd's
Belief Works articulates the powerful role our beliefs play in the
whole dynamic process — and outlines an inspiring, practical roadmap
for creating the kind of life we all long to live.”
—Patricia Aburdene, co-author of number-one bestsellers
Megatrends and Megatrends 2000 and author of Megatrends 2010: The Rise of Conscious Capitalism

     Are you living your dream? Lance Armstrong admits that the early stages of his dream-come-true cycling career were more like a nightmare: he related to himself and the world with rage and fear, using angry trash-talking and showboating to his competitive advantage. Then, at the age of 25, he was diagnosed with cancer and given a 40% chance to survive. He now says, “It was the best thing that ever happened to me.”

     Why? The diagnosis forced him to change his basic beliefs about life, and he started living with love and appreciation for himself and others. After a miraculous recovery, he surpassed his own wildest expectations, winning seven consecutive Tours de France. He now spreads his newfound sense of blessing to cancer patients worldwide through his charity, The Lance Armstrong Foundation. Lance is living his worthiest dream, transformed from an athletic idol into a true hero.

     In BeliefWorks: The Art of Living Your Dreams, published in May 2006, author Ray Dodd shares this and many other compelling personal case studies that illustrate his message: Our beliefs about ourselves and the world influence all our experiences, for better or for worse. We develop these beliefs as children and perpetuate them as adults. In fact, we are “living our dream” right at this moment, says Dodd: we write our life script according to what we believe, and the people around us are simply supporting characters playing the parts we ask them to play. Dodd offers seven keys, drawn from years of working as a mentor and coach, for harnessing the enormous power of belief in order to live the life you dream of.

     BeliefWorks offers practical support for constructing a self-enabling framework of “agreements” about your beliefs that will allow you to trade in fear for love. Unlike approaches that advocate “positive thinking” or “affirmations,” which do not address underlying beliefs and often become a beggar’s song of wishing, hoping, and praying, Dodd’s message emphasizes personal accountability by helping you evaluate your own actions and decisions based on whether they fit into your framework.

     Ray Dodd spent six years as an apprentice to don Miguel Ruiz, M.D., who incorporated the ancient wisdom of his Toltec ancestors into his bestselling book The Four Agreements. Dr. Ruiz is an early endorser of BeliefWorks, in which Dodd builds on the same framework of Toltec Wisdom.

     Dodd is currently CEO of Everyday Wisdom, helping individuals and businesses —including Kraft Foods, among many others — forge new beliefs and agreements to affect lasting and positive change. He is the author of The Power of Belief.